Adults Premium Snacks

 

Challenge: Redesign brand and packages to communicate a new premium positioning, associated to a special consuming occasion for Sensations LatAm products – a leader and premium brand for adult snacks in the region.

 

Solution: Co-creative process, through visual insights, moodboards and design tests defined the new brand concept and package designs .

 

Result: Designs approved by all regions, being successfully implemented in LatAm.

_________________

Brand Design

Brand Architecture

Package Design

Brand Book Design